CONNEQT App
UX Research ⸱ UX Design ⸱ UI Design ⸱ Branding
Project Overview
The CONNEQT App is a companion to a blood pressure monitor, designed for seamless tracking of advanced arterial metrics from the CONNEQT Pulse. It translates complex data into clear, actionable insights previously limited to clinical environments. To empower users in managing their heart health, the app features weekly educational content (articles/videos), guided programs for habit formation, and secure data sharing with physicians.
Team: Collaborated with developers, POs, PM, QAs and CPO
Tools: Figma, Marvel App, Lottie, Illustrator
Research & Insights
Competitive analysis of Omron, Withings, Kardia, and Qardio revealed that the CONNEQT app offers deeper insights through advanced arterial metrics. Key differentiators include: time-of-day filtering for more accurate blood pressure analysis, no in-app purchases or subscriptions for full feature access, and AHA-backed educational content for actionable heart health guidance. This combination makes CONNEQT more accessible, transparent, and user-friendly than competitors.
Initial Ideation
Throughout the design process, the app went through multiple iterations, allowing for continuous refinement of the user experience. Simultaneously, the branding underwent a parallel evolution, ensuring that the visual language and identity effectively communicated the app's value proposition and resonated with users.
User Flows
Beyond simply interpreting data and tracking trends, this app is intentionally designed to provide holistic heart health support. It empowers users not only with clear insights into their advanced arterial metrics but also with the knowledge and tools to make meaningful lifestyle changes through engaging educational content and guided programs. Key user flows include the seamless daily synchronization and review of readings and trends, alongside intuitive access to articles, videos, and structured programs.
Information Architecture
To optimize user experience and highlight core functionality, the app's main features were structured into four clear categories, accommodating planned roadmap additions. Less frequently used, secondary features were intentionally located within the hamburger menu. This design decision ensures primary features are prominent and easily accessible, without being cluttered by secondary options.
Testing & Outcomes
Early usability testing, focusing on common user flows like parameter review and accessing insights, highlighted a critical usability issue: users struggled to understand the parameters and locate their insights effectively.
Design System
The design system was fundamental throughout the design journey, ensuring a unified experience across all elements and products. It matured alongside the product, adapting to support new features and the creation of standardized components.
Tokens
A well-defined design token framework for colors, typography, and spacing was implemented. This provided the necessary foundation for flexible and efficient design-to-code processes.
Components
Leveraging the design system and tokens, I developed a scalable library of UI components. These pre-built modules, ranging from simple controls to complex patterns, promoted consistency, reduced development time, and enhanced the overall user experience.
Final Designs
Viewing Trends
Personalized insights are delivered through clear and intuitive graphs, ensuring that each user can easily understand their unique data patterns and trends.
Guided Programs
The app includes structured guided programs, developed with AHA recommendations, to support users in adopting and maintaining healthy heart habits. These programs offer interactive pathways for gradual and sustainable behavior change.
Connect With Physicians
The app enables users to conveniently share their health data and insights with their physicians, supporting better-informed medical guidance.
What's Next
As we move forward, ongoing user testing will play a key role in refining the app experience. By analyzing user feedback and behavior, we aim to identify areas for improvement and optimize functionality. In parallel, we have been organizing and prioritizing our product roadmap, focusing on introducing new features and design enhancements that align with user needs. Our goal is to continuously evolve the app, ensuring it remains both innovative and user-friendly while delivering meaningful insights for heart health.